ERO Optimizer – Book a Demo

Essential return objective (ero)

            Providing a client-centric financial strategy based on their personal objectives and goals.

ERO transforms your financial services to offer more meaningful value to a client than just risk versus reward. More satisfied clients means a greater potential for more revenue, referrals and retention.

Transforming financial advising

ERO is a revolutionary platform which models portfolios using a Nobel Prize Winning Concept and robust analytics to:


Provide a client-centric financial strategy


Improve performance and accelerate asset accumulation


Eliminate poor performing investments


Offer more accurate investment strategies

ERO does this by shifting the focus of Financial Advising services from risk-based to goal-based investing.

A Better Way From the Start

By beginning with your client’s goals, your financial services provide long-lasting and more meaningful value to them than just risk of loss.

This helps you to provide an objective financial plan that will enable clients to buy low and sell high.

The ERO tools

ERO provides Financial Advisors with two powerful tools which integrate seamlessly with your practice and augment your service.


The Optimizer is unrivalled in power, accuracy, flexibility, international capabilities and ease of use.

It eliminates manager selection guesswork, works with any family of funds or manager platform and increases the probability of success by tailoring each portfolio to the investor’s specific goals – not risk preferences.

The ERO Optimizer incorporates academic breakthroughs by top experts—including Nobel Prize winners William F. Sharpe and Daniel Kahneman— with today’s most advanced statistical models to identify individual mutual funds and investment managers, to structure optimal portfolios.

Construct multi-asset portfolios designed to achieve specific rates to return

Eliminate asset allocation corruption by minimizing active manager style drift.

Determine the optimal mix of active and passive investments to provide the highest risk-adjusted returns

Actively monitor portfolios and provide meaningful reviews

A next-level game changer

The powerful Optimization engine evolves Asset Allocation and Portfolio Construction beyond Modern Portfolio Theory to a new level of success probability using the most thorough statistical analysis tested over 25 years.

By avoiding underperformance, the ERO Optimizer is significantly more robust and accurate at managing downside risk than current industry standards relying on Modern Portfolio Theory (MPT) and the Mean-Variance (MV) framework.

The Optimizer is an important game changer that delivers better analytics, better-built portfolios and better financial performance.

  • Embedded scientifically advanced investment analytics
  • Unbiased manager selection process
  • The only Optimizer tool in the world that constructs customized ‘style-blended’ benchmarks for each fund which mirrors the ‘style blend’ of the manager to ensure the asset allocation created is the one that is delivered.
  • First Optimizer in the world that can statistically demonstrate when it is optimal to add active managers to an all passive portfolio
  • The ERO Calculator

    The Calculator matches the financial strategy to a client’s goals

    The innovative ERO Calculator helps Financial Advisors decide on the optimal investment strategy for their clients in less than 1 minute.

    It does this by collecting variable data points including a client’s age, salary, asset value, contribution and goals, which affect a portfolio’s parameters, and determines which approach – from conservative to aggressive – is needed to achieve an investor’s financial goals.

    The ERO Calculator is internationally applicable and uniquely adjusts equity exposure to determine the most appropriate financial strategy.

    A more meaningful long-term relationship

    The calculator’s flexibility makes it an ideal tool for navigating regular, periodic investment adjustments with clients where necessary to keep their financial progress on-target.

    This builds confidence and trust with your client over the long-term.

    Instead of inflexible and subjective “Risk Tolerance” questionnaires, The ERO Calculator uses adjustable data points to generate a variety of investment scenarios, and allows a Financial Advisor to provide more scope into a client’s options for the best result.

    Working together with you

    Integrating ERO step-by-step

    Step 1: The ERO Optimizer

    Use the Optimizer to access thousands of mutual funds and investment products. This will provide you with 5 Investment Portfolio Models.

    • Conservative
    • Moderate Conservative
    • Moderate  
    • Moderate Aggressive
    • Aggressive

    Step 2: Identify your client’s goals

    Have a conversation with your client about their personal goals and lifestyle objectives, and discuss how the right financial strategy can help achieve them.

    Step 3: The ERO Calculator

    Collect the following information from your client and enter these into the ERO Calculator.

    • Age
    • Salary or Income
    • Total Asset Value
    • Current Contributions
    • The goal, or Retirement Age

    Step 4: Match the optimal strategy

    The Calculator will determine:

    • the required rate of return to achieve their goal
    • the required ERO Investment Portfolio Model to achieve this (from Step 1).

    This will allow you to provide the right financial advice in a few minutes.

    Step 5: Implementation

    Take action to build the agreed portfolio on behalf of the client.

    Step 6: Reassess progress

    ERO can be updated every time you see a client. This allows you to meet regularly to track their progress using the Calculator and adjust their strategy accordingly to what meets their goals best. Reassessment prevents clients from taking undue risk to achieve their goals.

    For example, if the Calculator matched their needed strategy with an Aggressive Investment Portfolio Model, when they return a year later, their progress and updated data may now match them with a Moderate Portfolio.

    Schedule a quick conversation

    How important is it to confidently recommend an investment strategy the will meet or exceed your clients’ goal

    Then let’s book a no-obligation call to discuss the potential ERO offers your firm.

    Discover how ERO can help you unlock a better way to access more clients, more revenue and more return through a goal-based approach.